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The personal brand of TTY is officially launched. The concept of the LOGO design is based on the initials of Tai Tzu Ying, together with a diamond shape, which gives the image that with the original diamond tangent, the letters of TTY are cut out. Furthermore, she is extremely good at backhand, therefore a reversed lowercase Y is planned to highlight her signature style. TTY's feature symbolizes as solid and powerful as an indestructible diamond. She will be, no doubt, like a diamond shining in the badminton world.